Examples of pricing mechanism for merchants from anywhere in the world selling to EU-based consumers

in their local currencies and with VAT included. The first line shows this if a Cyprus branch or sales entity is

used, so that a standard 15% VAT rate applies for each EU country; the second line gives the price if the

merchant sells directly from its own country and therefore has to add the VAT rate of each individual state, varying between 15 and 25%

The example assumes a sale price of 100 units of the home currency of the merchant; the base example assumes this to be US dollars

Divisor

Price from

Divisor

Price from

Country

Currency

FX rate

Cyprus corp

Cyprus corp

Non-EU base

Non-EU base

Austria

EUR

1.30329703

1.089294276

89.05

1.045598759

92.77

Belgium

EUR

1.30329703

1.089294276

89.05

1.037276976

93.51

Bulgaria

BGN

1.47415842

1.232100042

78.73

1.182676071

82.02

Cyprus

EUR

1.30329703

1.089294276

89.05

1.089294276

89.05

Czech Republic

CZK

0.04713703

0.039397079

2462.11

0.038122567

2544.42

Denmark

DKK

0.18385644

0.153667014

631.24

0.141814198

683.99

Estonia

EEK

0.08314347

0.06949122

1395.86

0.06779142

1430.86

Finland

EUR

1.30329703

1.089294276

89.05

1.029086611

94.26

France

EUR

1.30329703

1.089294276

89.05

1.048964981

92.47

Germany

EUR

1.30329703

1.089294276

89.05

1.054055149

92.03

Greece

EUR

1.30329703

1.089294276

89.05

1.054055149

92.03

Hungary

HUF

0.00418918

0.003501311

27703.91

0.003360861

28861.66

Ireland

EUR

1.30329703

1.089294276

89.05

1.037276976

93.51

Italy

EUR

1.30329703

1.089294276

89.05

1.045598759

92.77

Latvia

LVL

1.8510099

1.547072114

62.70

1.509229735

64.27

Lithuania

LTL

0.37679901

0.314928213

308.01

0.307224867

315.73

Luxembourg

EUR

1.30329703

1.089294276

89.05

1.089294276

89.05

Malta

EUR

1.30329703

1.089294276

89.05

1.062649438

91.28

Netherlands

EUR

1.30329703

1.089294276

89.05

1.054055149

92.03

Poland

PLN

0.2748198

0.229694099

422.30

0.216998407

447.01

Portugal

EUR

1.30329703

1.089294276

89.05

1.037276976

93.51

Romania

RON

0.30853366

0.257872109

376.16

0.249529838

388.73

Slovakia

EUR

1.30329703

1.089294276

89.05

1.054055149

92.03

Slovenia

EUR

1.30329703

1.089294276

89.05

1.045598759

92.77

Spain

EUR

1.30329703

1.089294276

89.05

1.080265429

89.79

Sweden

SEK

0.11866832

0.099182853

977.99

0.091532571

1059.73

United Kingdom

GBP

1.40437624

1.173776171

82.64

1.149752131

84.37